Advertising, Public Relations and Sales Managers (ANZSCO 1311) play a crucial role in planning, organizing, directing, controlling, and coordinating advertising, public relations, sales, and marketing activities within organizations. They are responsible for developing and implementing strategies to promote an organization's goods and services, increase sales and customer loyalty, and build and maintain the organization's image and reputation.

Indicative Skill Level:

Most occupations in this unit group require a bachelor's degree or higher qualification. However, in some instances, at least five years of relevant experience may substitute for the formal qualification. Additionally, relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

• Directing the development and implementation of sales strategies and setting sales targets to maximize an organization's sales and customer loyalty.
• Directing the development and implementation of strategies to promote an organization's goods and services to as many people as possible.
• Directing the development and implementation of strategies to generate increased consumption of an organization's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'.
• Directing the development and implementation of strategies to build and maintain an organization's image and reputation with its customers, investors, and the wider public.

Occupations:

• 131112 Sales and Marketing Manager
• 131113 Advertising Manager
• 131114 Public Relations Manager

131112 Sales and Marketing Manager

A Sales and Marketing Manager plans, organizes, directs, controls, and coordinates the sales and marketing activities within an organization. They are responsible for developing strategies to drive sales and increase market share. Please note that ICT Business Development Managers are excluded from this occupation and are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Skill Level: 1

Specializations:

• Business Development Manager
• Market Research Manager

131113 Advertising Manager

An Advertising Manager plans, organizes, directs, controls, and coordinates the advertising activities within an organization. They are responsible for creating and implementing advertising campaigns to promote an organization's products or services.

Skill Level: 1

131114 Public Relations Manager

Alternative Titles:

• Communications Manager
• Corporate Affairs Manager
• Corporate Relations Manager
• PR Manager
• Public Affairs Manager

A Public Relations Manager plans, organizes, directs, controls, and coordinates the public relations activities within an organization. They are responsible for managing the organization's communication with the public, including media relations, community relations, and external relations.

Skill Level: 1

Specializations:

• Community Relations Manager
• External Relations Manager
• Media Relations Manager