Public Relations Professionals (ANZSCO 2253)
Public Relations Professionals (ANZSCO 2253) are responsible for planning, developing, implementing, and evaluating information and communication strategies that create an understanding and a favorable view of organizations, their goods and services, and their role in the community.
Indicative Skill Level:
In Australia and New Zealand, most occupations in this unit group require a level of skill commensurate with a bachelor's degree or higher qualification. However, at least five years of relevant experience may substitute for the formal qualification. In some instances, additional on-the-job training and/or relevant experience may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks Include:
- Planning and organizing publicity campaigns and communication strategies
- Advising executives on the public relations implications of their policies, programs, and practices
- Preparing and controlling the issue of news and press releases
- Undertaking and commissioning public opinion research, analyzing the findings, and planning public relations and promotional campaigns
- Organizing special events, seminars, entertainment, competitions, and social functions to promote goodwill and favorable publicity
- Representing organizations and arranging executive interviews with publicity media
- Attending business, social, and other functions to promote the organization
- Commissioning and obtaining photographs and other illustrative material
- Selecting, appraising, and revising material submitted by publicity writers, photographers, illustrators, and others to create favorable publicity
Occupation: 225311 Public Relations Professional
A Public Relations Professional plans, develops, implements, and evaluates information and communication strategies that create an understanding and a favorable view of an organization, its goods and services, and its role in the community.
Skill Level: 1
Specializations:
- Media Liaison Officer
- Press Officer
- Promotions Officer
- Public Affairs Officer
- Public Relations Consultant
- Public Relations Officer