Graphic and Web Designers, and Illustrators are professionals who are responsible for designing information for visual and audio communication, publication, and display using various forms of media such as print, film, electronic, digital, and more.

Indicative Skill Level:

In Australia and New Zealand, most occupations in this unit group require a bachelor's degree or higher qualification. However, in some cases, relevant experience and on-the-job training may be accepted as a substitute for formal qualifications. This occupation falls under ANZSCO Skill Level 1.

Tasks Include:

• Determining the objectives and constraints of the design brief by consulting with clients and stakeholders.
• Undertaking research and analyzing functional communication requirements.
• Formulating design concepts for the subject to be communicated.
• Preparing sketches, diagrams, illustrations, and layouts to communicate design concepts.
• Negotiating design solutions with clients, management, sales, and production staff.
• Selecting, specifying, or recommending functional and aesthetic materials and media for publication, delivery, or display.
• Detailing and documenting the selected design for production.
• Supervising or carrying out production in the chosen media.
• Archiving information for future client use, if necessary.

Occupations:

• 232411 Graphic Designer
• 232412 Illustrator
• 232413 Multimedia Designer
• 232414 Web Designer

232411 Graphic Designer

Alternative Title: Graphic Artist

A Graphic Designer plans, designs, develops, and prepares information for publication and reproduction. They utilize various elements such as text, symbols, pictures, colors, and layout to achieve commercial and communication needs, focusing on tailoring the message for the intended audience.

Skill Level: 1

Specializations:

• Exhibition Designer
• Film and Video Graphics Designer
• Publication Designer

232412 Illustrator

A professional Illustrator plans, designs, develops, and prepares pictures and diagrams to communicate messages, clarify meaning, assist in presentations, and illustrate stories. They use traditional and digital media such as drawing, painting, drafting, collage, models, photography, and image capture and manipulation software.

Skill Level: 1

Specializations:

• Animator
• Cartoonist
• Technical Illustrator

232413 Multimedia Designer

Alternative Titles: Digital Media Designer, Interactive Media Designer

A Multimedia Designer plans, designs, and develops the production of digitally delivered information, promotional content, instructional material, and entertainment through online and recorded digital media. They utilize static and animated information, text, pictures, video, and sound to produce tailored information and entertainment for a specific audience and purpose.

Skill Level: 1

Specialization:

• Instructional Designer

232414 Web Designer

A Web Designer plans, designs, develops, and prepares information for Internet publication. They focus on creating user-friendly interfaces, easy navigation, and effective presentation of information using various elements such as text, pictures, animation, sound, colors, layout, and data sources.

Skill Level: 1